He just described our notion of Nooximity as the key takeaway of his lecture: How to pick a single node, get 5 related people, concepts etc based on where I sit in my network.
Johnatan Schwartz
The marginal cost of adding customers for both software and media have plummeted to zero.
Supernova 2008: monetization guys
Axel Schmiegelov, Sevenload: less traffic, more relevance to users and advertisers. The real cost of customer acquisition on TV is $150. The Google revolution lowered it to $1. The only restraint is that text is not emotional and is within the search paradigm. They want to enter into the social paradigm.
Supernoova 2008 conference: first keynotes
Live notes from a very exciting conference here in San Francisco.
Networking Is Only A Function
“Social networking will become a ubiquitous feature of online life. That does not mean it is a business”, writes the Economist in an article titled Everywhere and nowhere.
“We will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to be social,” says Charlene Li at Forrester Research, a consultancy. Future social networks, she thinks, “will …
Noovo Wins Red Herring 100 Europe 2008 Award
Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology
Red Herring today announced that Noovo is a recipient of the Red Herring 100 Europe 2008, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.
Red Herring’s editorial staff rigorously evaluated a large number of …
Noovo Advertising Networks
Did you know that:
Noovo Ad Networks (Noovo AdN) is one of the leading online advertising providers in CEE?
Headquartered in Vienna, and offices in Slovenia, Croatia, Bosnia, Serbia, Macedonia, Bulgaria, Romania and Germany, Noovo AdN has access to several thousands major local publishers, billions of monthly impressions and more than seventy million internet users in the region.
Besides representing global and local publishers in the region, Noovo AdN assists major advertising agencies, …
Can The Web Be Made Easier?
Meet George Fellows, CEO of Callaway- one of major golfing equipment brands. Mr Fellows’s innovative business strategy centres on middling players like himself. “I’m in awe of the professional golfers,” he says. “But I identify with people who are average golfers infinitely more than I do professionals.” Callaway’s ambition, Mr Fellows explains, is to appeal to dabblers, not least by designing equipment that makes golf easier “for people like you …
